Google Analytics offers a freemium version - but the costs go far beyond a monthly fee.
Key for any successful marketing strategy is to have the right information. With Google Analytics, you have to know exactly what you want to track, you will always depend on tech support and developers for setup and updates, and you need to translate the raw data into actionable insights - or get an analyst to help you with that. That's a lot of time and money you need to invest to make smart decisions.
The other issue is that Google Analytics only includes very basic, traffic-oriented metrics. It doesn't tell you which actions drive your conversions, how to allocate your budget right, and what you need to do to optimize your site. The right metrics can take your business to the next level. It shouldn't be limited to enterprises. That's why we've built Oribi. It's the power behind your next strategic actions. With Oribi's insights, you can easily cut advertising costs spent on the wrong channels, stop wasting time on writing content that doesn't convert, uncover where you lose most visitors, and optimize your site for more conversions.