Build highly-targeted customer segments and send personalized campaigns based on the actions your site visitors take

Build workflows based on how visitors interact with your website

Use any action your site visitors take to create spot-on Similar Audiences and more effective Remarketing lists

Create goals and craft segments based on any action visitors take on your site—no code required

Improve ad performance by using any website event as a Lookalike source or custom conversion

Trigger personalized emails and create custom segments based on what visitors do on your site