The better your lookalike audience, the better your results.. With Magic Audiences, each event you export to Facebook can easily be used as a lookalike source. Now you’ll have the freedom to:
Use different visitor behaviors as lookalike sources to test and optimize performance.
‘Mix and match’ different events to create more advanced audiences.
Create unlimited lookalikes to match any visitor segment or intention, in minutes.
Optimize Your Campaign Objectives and Ad Set Delivery
The conversion event is the primary visitor behavior you optimize your ad sets to - website visits, purchase, sign up, etc. It’s the key factor of any successful campaign, so it’s of the utmost importance that you find the right event for your business. Exporting Magic Events to Facebook will enable you to easily test out different conversion events, create smart groups, and understand what works best for each ad set.
Facebook’s new Conversion API enables advertisers to send server side events, rather than pixel based events.
Pair this with Magic Audiences, and you get better data coverage than ever before: Take any event you’re already sending to Facebook and Google, and send it to FB via CAPI to capture more precise signals from your visitors and their actions.